Googles recent & lately increasing emphasize over website speed make it an important factor when it comes to organic rankings. As per google own announcement in 2010 regarding website speed as a ranking factor, websites that are fast will get better ranking in Google SERPS. Recent initiative of Accelerated Mobile Pages (AMP) has just reaffirmed Googles stance over website speed.
With ever increasing mobile influx in our daily lives, it’s only natural that people are using their smart devices more and more in their day to day activities. From simple internet browsing to complex business transactions, people’s preferences are inclining towards mobile around the world and Pakistan is no different.
Consider this scenarioI got a call from a client looking for SEO services for his E-Commerce website. After a detailed discussion for about 30 mins, he asked me to send him the proposal, fee structure, etc. Next day I sent him the details and within an hour of sending email, I received a call from him. He told me that he read my proposal and it’s good and I should revise my charges, etc. the usual you know. But then he asked me that when I sent him the ‘new charges’, I should have also sent him the detailed info about what areas I would target on the site, what would be my strategy and how I implement them.
We are living in a search marketing era where we divide our E-commerce Search Marketing strategies in two timelines i.e. “before Panda” & “after Panda”. Since we were told from the very beginning that content is the king therefore we still focuses a lot on content optimization when we talk about SEO of any website. But it’s not as simple as it sounds, specifically in case of the E-commerce websites SEO & Googles Panda.